The sibling-founded fragrance brand enters the market on 20 June with a curated selection of designer, niche and Middle Eastern perfumes and a philosophy built around presence. LAGOS, Nigeria — On 20 June 2026, TRAIL by Mandy Williams will open…
The haircare brand that became the number one prestige launch in Ulta Beauty’s history has selected Ghana as its African debut market. The move is both a commercial milestone and a signal about how the continent’s growing beauty economy is…
Gen Alpha children are spending $4.7 billion annually on beauty products in Western markets. Brands worth $100 million have been built specifically for tween skin. A 16-year-old creator debuted her own skincare line at Sephora in 2025. As the trend…
The launch of ZENTAII by Ashcorp is more than a new skincare brand entering an already crowded market. It is a window into a structural shift underway across Africa’s luxury economy, where the most ambitious fashion houses are beginning to…
