Category Retail & E-commerce

Online beauty sales in Africa are accelerating. Beauty consistently outperforms other categories in African e-commerce. But infrastructure constraints like payment friction, logistics gaps, and the near-absence of returns infrastructure are holding back the market’s full potential. BBA maps the landscape…

Korean beauty brands are expanding into African markets with sophisticated strategy, competitive pricing, and institutional backing. The global K-Beauty market was valued at $14.7 billion in 2024 and is growing at nearly 9% annually. African beauty founders need to understand…