Category Data Intelligence

Traackr, the most widely cited beauty brand ranking platform in the world, tracks 1,000+ brands across the US, UK, and France. It does not track Africa. The measurement infrastructure that shapes capital flows, retail decisions, and brand credibility in global…

The continent’s beauty and personal care market is expanding faster than almost any other region on earth, projected to grow at 8.51% annually through 2028. Yet global players remain stubbornly slow to localise, and a new generation of homegrown founders…